Account-based Marketing Blogs

In B2B marketing, everyone discusses the benefits of Account-Based Marketing (ABM)—targeted, personalized, and great for profits. But in practice? It's often a headache.

In today's highly competitive retail landscape, building and maintaining customer loyalty is crucial for sustained success. Repeat customers not only generate consistent revenue but also become brand advocates, driving new customers through positive word-of-mouth.

Efficient customer onboarding is crucial for businesses to establish a strong foundation with their new customers. A positive onboarding experience sets the stage for long-term relationships and customer loyalty. 

The fact that so many companies now operate on a global basis doesn’t mean that the local touch has disappeared from the business world. In fact, the need for international businesses to appeal to local customers has led to customization strategies becoming hugely popular among the following industries.

For SaaS (Software as a Service) businesses, using video content on their websites is a smart move to boost brand presence, engage potential customers, and drive conversions. But simply incorporating videos into your SaaS website is not enough. 

In today's rapidly evolving world, businesses are increasingly being held accountable for their environmental impact. As consumers become more environmentally conscious, companies must adapt to meet these demands or risk falling behind.

It's too expensive for marketers to ask everyone to buy your next new thing. That's why, instead of scouring the entire ocean with a dragnet, successful marketers line bait with irresistible messaging to get the consumers to bite. The trick is to fish at the right spot—that's where market segmentation comes in.

Quality content writing is a powerful tool for making your brand stand out from the competition. It’s an effective way to communicate with customers, engage with potential buyers and demonstrate expertise in your field. With the right content, you can establish yourself as a thought leader and build trust with your target audience.

When it comes to personalised marketing, staying within a budget can often be a major challenge. However, there are several financing options that can help you make the most of your budget.

Creating a new segment

To create a new segment, click on the "Create new segment" button in the right upper corner of the Segments view. This will create a new segment with an empty segment name and empty segment filters. You should rename your segment in a way that well describes it's intended target audience.

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